MODO is determined to find the optimal…
Time-tested design excellence
bebe was established in 1976 by Manny Mashouf in San Francisco and has established itself as one of the world's top fashion retailers. The name derived from the Shakespearean play Hamlet where the prince ponders “to be or not to be”. Being truly original, bebe always defines fashion's next stride forward.
The chic mindset
Bebe evokes a mindset and attitude, not an age. It is the go-to destination for chic, contemporary fashion. Designed for the confident, modern woman, bebe is a global label that embodies a sensual, sophisticated lifestyle.